The Developer FAQ is slightly awry for emacs settings, or at least it was for my setup. 
 
Here's what I ended up getting to work 
 
;;-----------------
(c-add-style "pgsql"
                      '("bsd"
                                 (indent-tabs-mode . t)
                                 (c-basic-offset   . 4)
                                 (tab-width . 4)
                                 (c-offsets-alist .
                                            ((case-label . +)))
                      )
                      nil ) ; t = set this style, nil = don't
 
(defun pgsql-c-mode ()
  (c-mode)
  (c-set-style "pgsql")
)
 
;;--------------------------
 
(and if this doesn't show that despite my pushing for a W32 port I'm a Unix guy at heart, nothing will :-) 
 
andrew